We track road accidents across Santa Cruz County in real time — turning data into action, and action into safer streets for everyone.
A single accident triggers a cascade of economic, social, and infrastructural consequences across the Santa Cruz community. Hover each node to explore.
Most people assume road deaths are just part of life — an unavoidable cost of having cars. But dozens of countries have proven that is simply not true. With the right data, the right pressure, and the right decisions by city officials, deaths on the road can be cut by 50%, 70%, even 90%. The solutions are known. They work. They've been done. What's missing is accountability — and that's exactly what we provide.
The US has 4× more road deaths per person than the world's safest countries. The difference isn't luck — it's policy, design, and data-driven accountability.
Sweden set a radical goal in 1997: zero road deaths. Not "fewer" — zero. They redesigned intersections, lowered speed limits near schools, and built separated bike lanes. The data drove every decision.
Norway invested in road engineering, mandatory safety training, and rigorous accident investigation. Every fatal crash triggers a public government report. Nothing is swept under the rug.
Dutch cities redesigned every street to separate cars, cyclists, and pedestrians. The result: even their most dangerous intersections are safer than America's average. Design, not luck.
The US spends more on roads than almost any country, yet loses 40,901 people every year. That's a plane crash every 3 days, forever. The difference isn't money — it's whether we use data to make decisions. Cities that track accidents, publish the data, and face public accountability consistently improve. That is exactly our model.
Every one of these interventions has been proven to work, in cities that look just like Santa Cruz. We don't need to invent anything — we just need to use it.
Join us in making our streets as safe as the world's best. Sign up for updates, volunteer, or donate to fund our next report.
Every quarter we publish a full analysis of road safety in Santa Cruz — free for anyone to read, share, and bring to city hall. Sunlight is the best disinfectant.
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We're a lean nonprofit. Every dollar goes directly to data collection, report publishing, and putting pressure on the right people. We don't have lobbyists — we have numbers, and we make them impossible to ignore.
We publish annual financial reports. You can always see exactly where your money goes.
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